Vibrant, Delicious Food, Australian Owned.
Creating moments of joy with every bite
SRS is a leading name in the confectionery industry, renowned for its commitment to quality, innovation, and customer satisfaction. With a rich history rooted in passion and dedication to excellence, SRS proudly houses some of Australia’s most iconic and delicious snack and savoury delight brands. At SRS, we believe in creating moments of joy and connection through every bite, making us a beloved choice for all ages.
Our journey of unity: From humble beginnings to international success
SRS began as a modest importing and wholesaling operation. Today, the word “unity” embodies what SRS stands for. Our employees draw inspiration from this concept, working together in perfect harmony to drive our growth and prosperity.
This sense of unity extends beyond our company to our numerous suppliers. Through long-term associations, they recognise and appreciate our efforts to bring the finest products from around the world to Australia under one banner.
From aspirations to industry leadership
SRS has not only turned its aspirations into reality but has also emerged as a leading importer and exporter in the Australian market, extending its reach to neighbouring regions like New Zealand, the South Pacific, Southeast Asia, the Middle East, and subcontinental Europe.
Over the years, SRS has accumulated significant market experience, evolving into a full-fledged importer. Our success today is a result of innovative marketing, an effective integrated distribution system, strict quality control, and consistent R&D activities.
Commitment to quality and innovation at srs
Striving to Be the Premier Brand in Confectionery and Snacks
SRS aims to meet the demands of the rapidly growing Australian market, which has a vast appetite for a wide array of goods and services. Our goal is to become the premier brand in the Australian and global confectionery and snack food markets.
Our commitment to suppliers
We are dedicated to keeping our suppliers satisfied and maintaining long-term business relationships by consistently manufacturing top-quality products and providing exceptional service.
Importer and Exporter of Australian Snacks and Sweets
We believe if you create a great product, there will be great demand!
Our Australian snacks and sweets distribution network primarily targets the mainstream and route trade markets across Australia and New Zealand. Our dedicated merchandising team actively monitors each product line at the store level, ensuring optimal performance. We specialise in a wide range of confectionary and snack foods as our extensive experience allows us to understand the demand and supply of new and innovative products.
Our supplier agreements are based on sole agency principles. We collaborate closely with suppliers to generate new ideas and concepts, developing innovative products under the SRS brands, including Sweetmans and By Nature, to ensure quality assurance. Most of our suppliers share our vision for opportunities, consolidation, and strategic growth.
SRS brings flavoursand fun to all
SRS has refined its marketing strategy to target diverse consumer segments, from Cool Teens seeking quirky confectionery experiences to Health-Conscious 20-Somethings looking for healthier snacking options. We also cater to Gamified Kids, drawn to superhero-themed products, and Family-Focused Millennials aiming to create memorable family moments.
Our strategy acknowledges the consumer lifecycle, tailoring messaging, creatives, and products to accompany consumers as they grow. Central to our approach is showcasing our products as the main attractions in visually engaging creatives that highlight “Flavours & Fun.” Additionally, we’ve expanded our reach through robust social media campaigns to enhance engagement and brand awareness.
